When on holiday, it’s nice to seek out the local history and our next spot was no exception. It was the original home of lager inventor, San Miguel. In 1890 he was a top brewer and prolific pig farmer around here and from these early roots, his recipe is now known internationally, and even drunk in some far flung places like L.A…
Here, in Salem, Spain, he started production on the farm by soaking locally grown hops and malting barley in an old bathtub and fermenting them with yeast and warm, fresh pigs piss to get the unmistakable flavour and charm of this award winning beverage.
Explosions were regularly heard in the village until the original recipe was perfected, a refrigerator was installed, and the brand was licenced as safe to drink. ABV was around 9% back then and you needed a strong stick to stir it with.
He bottled some then called his mate, big Andy, who had a van, so they loaded it up and set off to a fiesta and artisan farmers market near to Valencia, where they soon realised that they could flog this stuff at over-inflated prices and make a tidy profit.
After a few weeks, his aunty Barbara, who lived opposite, worked for a PR company and was put on the books to sort out the marketing campaign and soon after, his crafted cold beer was in demand all over the world with the catchy expensive slogan ‘Si, Si, San Miguel’
Nowadays, smiling, well manicured and affluent sexy friends can gather in bars everywhere to enjoy this popular, delightfully golden lager, thanks to good old ‘San Miguel’
And why am I telling you this?…because you need to know!
“I got a feeling for the flavour, the payback will be later”
A cool West coast track from 1997 by band, ‘Bran Van 3000’ as a perfect funky vibe accompaniment to a cold beer!🍺 Cheers!
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